What Are Instagram Ads?
Instagram ads are a form of advertising used to reach a large target audience.
Although there are many reasons why a business or individual may choose to advertise, Instagram ads are generally used to increase brand awareness, drive website traffic, generate new potential customers, and boost conversions by retargeting users who have previously visited your Instagram account.
What Are Instagram Ad Formats?
Story Ads
With Instagram Stories ads, you can showcase your products within stories and reach over 500 million users.
Photo Ads
You can publish your horizontal or square images and present them to users within the Instagram feed.
Video Ads
You can enhance the impact of photo ads with sound and motion effects. At the same time, you can share your professional videos with your users and target audience. You can publish video content up to 60 seconds in horizontal and square formats. With an upcoming update, ads will also support content up to 120 seconds.
Carousel Ads
You can allow users to swipe through multiple images and videos within a single post, enabling them to view multiple pieces of content in one ad.
Shop Ads
These ads allow businesses especially those engaged in e-commerce or with physical stores to promote their products. They help your products get discovered, explored, and purchased.
Explore Ads
Beyond feed ads, these are ideal for brands that want to reach users outside their existing interests and expand their audience on Instagram.