What Are Mobile App Ads?
The mobile world continues to grow in popularity with the increasing number of apps every day. With ads you run in this rapidly evolving mobile ecosystem, you can easily promote your app or increase its download numbers.
Mobile Search Network campaigns help you reach users who are already searching for apps like yours on their mobile devices. These campaigns are an excellent way to ensure your app is discovered by people who are most likely to be interested in it.
Increasing Downloads with App Promotion Ads
App promotion ads (formerly known as “click-to-download” ads) are one of the easiest and most effective ways to increase download numbers. In this ad type, most of the optimizations are handled automatically on your behalf. You can run these ads on both the Search Network and the Display Network using the App/Digital Content Ad template.