What Are Yandex Ads?
Yandex is a Russia-based search engine that entered the Turkish market in 2010, helping you easily reach target audiences interested in your products or services.
Yandex ads operate on a similar principle to Google Ads. Since Yandex is relatively newer in the Turkish market and less preferred compared to Google, its advertising costs are generally lower. You are charged only when users click on your ad, and there is no cost for impressions. Yandex advertising works on a cost-per-click model and advertiser bidding system.
Yandex Ad Types
Yandex Direct
Yandex Direct is a context-based advertising system. Its ad blocks are displayed across search results and content networks. You can set the maximum amount you are willing to pay per click, manage your ads with a flexible budget, choose specific times and regions for display, and track detailed statistics for each ad and keyword group on a daily basis.
Yandex Display Network
The Yandex Display Network shows ads on Yandex search result pages and across platforms to users with specific interests. The goal is to attract the attention of targeted audiences by displaying image, video, or text ads related to your business.
